📈 How to get to 250,000 pageviews/month

Welcome to Niche Site Digest!

Here’s what happened last week:

• 💰 How to sell a site in 2023 (state of the industry)

• 💪 How to grow a site in a competitive niche

• 👨‍💼 How to manage VAs (and grow your business faster)

Let’s dive in!

💰Website market in 2023: the current state of things

The website marketplace looks much different in 2023 than it did in 2021 or even 2022. Selling a site today is much harder, and the multiples are lower.

So if you want to get the top dollar for your site, you need to know the current state of things.

In this video, Mark from Authority Hackers interviews Justin Cooke, one of the founders of Empire Flippers.

They go over the current state of the market, AI risks and opportunities, how to get your site ready to sell, and a lot more.

I highly recommend you give it a listen even if you’re not planning to sell the site right now.

🔥 How to get 8 million pageviews per month

What does it take to grow a site from 0 to 8 million monthly pageviews?

Tony Hill did it, and now he’s sharing what he learned in the process.

Listen to this interview and learn:

• How to approach content creation

• How to diversify your traffic sources

• How to update content for more Google traffic

If you want to create a huge authority site in your niche, this video is a must-watch.

💪 How to grow a site in a competitive niche

Want to take a website from $2k/month to $15k/month in a competitive niche?

And do it in less than 6 months?

Then watch this video by Matt Diggity.

I especially liked the breakdown of digital PR strategies - those are some of the best links you can get today, and they are 100% white hat.

🔍 Site Spotlight

This week’s site is in an entertainment niche.

It’s called Reality TV Updates, and it publishes updates about bars and restaurants featured on popular reality TV shows like Kitchen Nightmares and Bar Rescues.

At a glance:

• Niche: Entertainment

• DR: 16

• Traffic: 250,000 visitors/month

• # of posts: 495

• Monetization: Display ads (Mediavine)

So what can we learn from this website?

✅ Pick (and stick to) a tightly defined niche.

The website's focus is clear- it covers updates about bars and restaurants from popular reality TV shows.

Nothing more, nothing less.

What I found interesting is that if you look at their header, it appears as if they are only covering Kitchen Nightmares and Bar Rescues.

However, once you dig deeper, you’ll find that they actually covered more shows, like Hotel Hell and 24 Hours to Hell.

Those shows finished airing, so there is no more content to be created for them. They kept these two in the header since they actively create content for them.

The key takeaway? Be sure to niche down - but not too niche. This site’s niche is “X updates” - where X can be any reality TV show that follows that format.

✅ Build content hubs.

I LOVE the way they’ve structured their hub pages.

Here’s an example:

These pages accomplish a few things:

• They rank for the parent keyword (“kitchen nightmares updates”)

• They link out to specific bars/restaurants, building topical authority

• They use statistics and maps to add value to the reader (more on that in the next point)

Overall, I think it’s pretty clever how they built these hub pages into something useful while improving their SEO and getting more traffic from Google.

✅ Create statistics pages for links.

Now, to be fair, they haven’t fully taken advantage of this (hence their low DR). However, they did manage to get a dofollow link from the Guardian to their statistics page, which is something definitely worth noting.

Honestly, if they put in more effort into digital PR, I’m sure they could boost their traffic a lot.

Conclusion

So there you have it - a really low DR site with less than 500 posts pulling in some impressive traffic numbers.

They do a few things really well, and you can use these tips to grow your site, no matter what niche it is in.

Apply these tips and let me know how it went!

🚀 Featured Snippets

• 🔗 Struggling to get backlinks? From buying links to building tools and all the way up to HARO, this Reddit thread is full of ideas on how to build all kinds of links.

• 🤑 Niche site monetization: Display ads and affiliate marketing are tried and tested ways to make money - but they are far from the only ones. Here are 3 additional ways to monetize your site and make even more money per visitor.

• 🏔️ SEO Avalanche technique: No money or resources? Not a problem. Here’s how anyone can rank on Google, given enough time and effort.

• 👨‍💼 How to manage VAs: hiring a team is a must if you want to grow your niche site into a real business. However, managing people is difficult and time-consuming. You need a system - and this one is super simple and easy to start with.

• 💵 The secret to $1k/month blogs: In this Twitter/X thread, Jon gives you 5 questions to ask yourself if you want to break the $1k/month mark with your site (and the answers too).

🛠️ Tool of the week

I’ve used a lot of hosting companies, but my favorite one by far is WPX hosting.

It’s a bit more expensive than beginner hosting you can get with other companies, but they have 24/7 support that makes it totally worth it. They are quick, efficient, and take care of everything, so I don’t have to lift a finger.

If you’re not a technical person and want that part taken care of so you can focus on building your business, I can’t recommend them highly enough.

That’s it for today - see you next week!

Niche Site Guy