🤖 How to prepare for AI results in search

Welcome to Niche Site Digest!

Here’s what happened last week:

• 🤖 How to prepare for Google’s own AI results in search

• ✅ 6-step due diligence checklist for buying a site

• 🕵️ How to spy on Ezoic sites and get valuable info

Let’s dive in!

🤖 What we know about SGE so far

Worried about Search Generative Experience (aka Google’s own AI results)?

You’re not alone.

While the rollout of SGE is still some time away, if you haven’t started to prepare for that, you’re already behind.

Luckily, this video can bring you up to speed. Here Dr. Marie Haynes goes through what we know so far and gives you her expert take on how it’s going to progress.

If your website is reliant on Google traffic, you have to watch this.

🕵️ How to spy on Ezoic sites

Are your competitors running Ezoic ads? Then you might have a chance to see their monthly traffic, average time on site, and return rate.

Just type in domain.com/direct-sales.html, and you’ll get the page above.

Full disclosure: it’s a bit of a hit or miss. On some sites, it works flawlessly, and on others it either redirects to the home page or returns a 404 error. But if it works, it’s a cool little trick you can use to get better data about the sites you’re interested in.

💰How to choose a profitable niche

Starting a new site is addicting. You start with a blank canvas, and the possibilities are endless.

However, if you choose the wrong niche, you could spend a TON of both time and money and still get it wrong.

That’s why this video is so valuable: you get to see how 6 SEO pros approach picking a niche. There’s no one-size-fits-all answer, so you can find the approach that most resonates with you and go all in.

🔍 Site Spotlight

Another site from Flippa. Here we have MyNewHairstyles.net, a niche site about - you guessed it - hairstyles.

At a glance:

• Niche: Hairstyle ideas

• Traffic: 30k pageviews in July

• DR: 17

• Profit: $948/month

• Asking price: $27,500

• Monthly multiple: 20x

Now is it a recommended buy?

We’d say no.

Here’s why:

• The site has been hit by multiple Google updates in the past few years and is significantly down from its all-time high

  

• The seller admitted to selling links on their site (in fact, that’s around 40% of their revenue)

• You would need an AdThrive account in order to buy this site since it’s well below their 100k/month sessions minimum

• Their link profile has no strong links, mostly paid links from low-quality sites

So, in summary, save $27.5k and look elsewhere.

🚀 Featured Snippets

• 👤 Using fake personas for your site? Better reconsider - Google is on the hunt for those, and it could severely damage the credibility of your site.

• 🔎 Optimize for Google Discover: Google Discover can potentially bring a ton of traffic to your site - here’s how to optimize for that.

• 🤖 Feel like ChatGPT has been lobotomized? Then you should definitely try out Claude.ai - it’s been emerging as a viable alternative recently.

• 🔗 SGE is testing showing links: Google has been testing showing live links in the SGE results (and everyone breathes a collective sigh of relief).

• 💳 Buying a website? Then make sure you’re following a proven 6-step due diligence checklist.

🛠️ Tool of the week

If you’re monetizing your site with affiliate marketing, you know how tedious managing all those affiliate links can be.

That’s where Lasso comes in.

Not only is it useful for creating beautiful product boxes, but it’s also great for telling you exactly which links are bringing you money and notifying you about broken links.

It is a bit pricey. but if you’re already making money with your affiliate site, it’s well worth the investment.

That’s it for today - see you next week!

Niche Site Digest crew