💵 How to sell a niche site for $2m

Welcome to Niche Site Digest!

Here’s what happened last week:

• 🤑 RV site selling for $2m

• 📈 Pinterest strategy generating 1.1 million visitors per month

• 🤖 Programmatic SEO tutorial (and how any site use this approach)

Let’s dive in!

📈 Pinterest Strategy Generating 1.1 Million Visitors Per Month

Let’s face it: with Google introducing AI in the search results soon, SEO traffic will go down. That’s why traffic diversification should be the #1 priority for most niche site owners. If you have a site that is Pinterest-friendly, then this interview is tailor-made for you.

Tony covers how to get traffic from Pinterest, how many pins you should post, and how to monetize that traffic. We highly recommend you give it a watch.

🥇 Content Updating Formula For Keeping Your Google Rankings

Getting your site on page 1 of Google is hard. Staying there is even harder.

In this video, Matt breaks down (with examples) his process of deciding which posts to update and how often you should do it. He also includes the exact step-by-step process of what to do to recover your ranking.

🔗 How To Build 100 HARO Links Per Month

HARO links are widely regarded as the best links you can get. It’s simple in theory: you sign up, you answer the journalist’s questions, you get a link. However, the devil is in the details, and here is where this interview comes in handy.

Chris runs a white-hat digital PR agency that focuses on HARO links. In this interview, he breaks down his entire process, explaining how to pitch journalists, how to vet queries, and how to follow up. If you want DR 80 and 90+ links from the largest websites on the internet, be sure to watch it.

🔍 Site Spotlight

This site comes from Investors.club, and considering you need to be a verified member, I can’t share the URL.

However, it’s too good not to write a story about.

At a glance:

• Niche: RV

• Traffic: 775,000 (in July)

• DR: 47

• Monthly revenue: $43,265

• Asking price: $2,119,985 🤯

• Multiple: 49x

Here are the lessons we can learn from this site:

• Stay consistent: the seller started the site in 2012. That was 11 years ago! It feels like most niche site owners usually flip their sites within 2-3 years (and we’re guilty of that, too), but if you want the big exit, you need more time.

• Publish a ton (of quality) content: The site has over 2000 posts published. That’s a lot. However, if you consider they started the site in 2012, that’s only ~180 posts a year - and just 15 posts per month. Much more doable, even if you’re not hiring writers. Also, the content quality is quite good, which leads us to our next point…

• Diversify your revenue and traffic: They have a huge YouTube channel and FB page with hundreds of thousands of likes. They also have added paid subscriptions, affiliate marketing, and info products in addition to display ads.

All in all, the main lesson we can draw from this is one of persistence. If you publish quality content over a long period of time, you will grow your business (and can potentially exit for a life-changing amount of money).

🚀 Featured Snippets

• 🗣️ Speak a second language? Then definitely consider starting a foreign language affiliate site. Azedine Djedid goes into great detail about it in this Empire Flippers podcast.

• 🕸️ Looking for a keyword clustering tool? Keywords Insights seems to be the most popular choice on Reddit.

• 🤖 Programmatic SEO interview: Programmatic SEO seems to be exploding on niche site Twitter (X-er?) now. If you’re interested in learning how to set up and monetize a programmatic site, be sure to check out this interview with Arielle Phoenix.

• 💰 $10k/month site success story: here’s a little Monday motivation for you - an interview with a seller of a display ad info site on Empire Flippers. He’s selling his site for $300k. And the craziest part? The site is not even two years old!

🛠️ Tool of the week

This week’s tool is one we use all the time - the Hemingway app. In fact, it’s included in our publishing SOPs. The tool tells you which sentences are hard to read, what is your grade reading level (keep it under grade 6), and a ton more. The best part of all? It’s totally free!

That’s it for today - see you next week!

Niche Site Digest crew