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đź“ť Most profitable affiliate niches
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Niche Site Digest
September 11, 2023
Welcome to Niche Site Digest!
Here’s what happened last week:
đź“ť Survey reveals most profitable affiliate niches
🤖 Do AI writing detectors work? (OpenAI response)
⚙️ Perfectly optimized WordPress SEO plugin setup
Let’s dive in!
đź“ť Survey reveals top affiliate niches, RPMs, and more
Mark and Gael from Authority Hacker ran the biggest survey in the affiliate marketing space.
They asked all the important questions, like:
How much money do affiliates make?
What are the most profitable affiliate niches?
Where are they getting traffic?
If you use affiliate marketing on your sites, you would be crazy not to give it a listen.
🤖 Do AI writing detectors work? (Spoiler: They don’t)
Well, now we have confirmation straight from the source. OpenAI (the company behind ChatGPT) says that AI writing detectors don’t work.
From OpenAI:
Do AI detectors work?
In short, no. While some (including OpenAI) have released tools that purport to detect AI-generated content, none of these have proven to reliably distinguish between AI-generated and human-generated content.
So there you have it.
Now you can stop wasting money on AI detectors and just focus on publishing useful content.
⚙️ Perfect WordPress SEO plugin setup
In this video, Matt Diggity shares his top 10 WordPress plugins for SEO.
Now, I don’t agree with all of his choices (e.g. I prefer GenerateBlocks over Elementor).
But if you’re a WordPress beginner, these plugins are more than enough to get you started.
🔍 Site Spotlight
This week’s website comes from Motion Invest. The site is Trucks Authority, and it’s in the (no surprise here) auto niche.
At a glance:
Niche: Trucks
Traffic: 76,484 pageviews (last 30 days)
DR: 25
Monthly profit: $2,057 in August
Asking price: $62,850
Multiple: 30.5
The site looks decent at first, but when you dig in deeper, you start to notice a few worrying things.
Problem #1:
The seller has published over 2,000 articles since starting the site in 2020.
Post sitemaps 1 and 2 contain 1000 URLs, and #3 contains 72 URLs.
That is a lot. And with that amount of posts, they should be getting a LOT more traffic.
To put it in comparison, most informational posts get around 300 or so visits per month (on average). If you are within that range, you are golden.
But this site gets approximately 37 visits per post per month.
That is absurdly low.
Solution: Perform a content audit. You’ll probably delete 80% of posts that are bringing in less than 10% of total traffic. Doing this should improve your site dramatically.
Problem #2:
The articles published are not very good.
I read the top pages, and here are a few things that are standing out like a sore thumb:
Images - posts only have the featured image and 0 additional images
Internal links - posts only have “Related Articles” links at the bottom of the post. They have 0 in-content editorial links in their articles
External links - they have few, if any, external links (despite the fact they are quoting a lot of facts).
Formatting - it sucks. There are no lists, additional headings, buttons, or any other formatting options besides text and H2s.
The lack of formatting is putting me to sleep
Solution: Now that you deleted a lot of non-performing content, go through the remaining posts and work on making them better. You should improve content quality, implement the best UX practices, and in general, bring this site up to 2023 standards.
Problem #3:
Almost all keywords this site has been targeting have been short, Q&A-style informational keywords.
While this strategy works now, when SGE rolls out, these types of queries will be the first ones to go.
Solution: So you’ve deleted the non-performing content and updated the rest.
Now is the time to start publishing new content that is more complex and is not likely to suffer from SGE as much.
This type of content can be anything from in-depth reviews to comprehensive tutorials and inspiration-style posts.
Conclusion
Considering how much work is involved to improve this site, I would rather just save the $60k and build a site from scratch.
If SGE wasn’t just around the corner, I might have invested in this site, but as things stand, the risk-reward ratio is just not there for me.
What do you think?
Would you buy this site at this price?
Reply to this email and let me know!
🚀 Featured Snippets
🤖 SGE case studies and analysis: It’s still unclear how SGE will impact search traffic - but we can make predictions. This article dives into multiple scenarios using Excel formulas and gives you an idea of how the upcoming Google changes will impact your site.
đź’» Choosing an ideal niche: Choosing a niche is a complicated process, but the best niches almost always have all of these 3 things combined.
🔎 Google update has finished rolling out: As of September 7th, the update has finished rolling out. How have you been impacted? I’m up ~17% on one of my smaller sites, so can’t really complain.
✍️ TOFU, MOFU, BOFU: 3 types of content you must have on your site to be considered an authority in your niche.
📊 SEO gap analysis: You’re not ranking in a vacuum. In order to be #1 in the SERPs, you need to be better than your competitors. This article shows you how to analyze them across the top 3 areas: content, links, and technical SEO.
🛠️ Tool of the week
Looking for a good tool to check your technical SEO?
Then look no further than this Chrome extension by Glenn from Detailed.
It allows you to check all the vital stats (schema, canonical tags, missing alts, etc.) at a glance.
And the best part?
It’s 100% free.
That’s it for today - see you next week!
Niche Site Guy