💅 The nails niche: your next $100k opportunity

Welcome to Niche Site Digest!

Here’s what happened last week:

• 💅 How to build a site in a lucrative nails niche

• 🪦 Content decay: What it is and how to prevent it

• 🔗 6-step process to easily build DR 90 links

Let’s dive in!

📄 How to write single product reviews

Writing single product reviews can be tough.

You have all this data about the product, and it can be confusing what to include and what to leave out.

The solution? Use a template.

Using a template speeds up the writing process a lot AND it makes sure you don’t leave out any important information in the article.

This template from folks over at the Lasso is both great and practical. If you’re writing single product reviews, be sure to check it out.

🔗 6 step process to build links on autopilot

Link building is tough. And sending thousands of emails just to hear crickets or demands for money can be soul crushing.

But what if you could flip the entire process on its head?

What if you could just publish content and attract links…naturally?

Yeah, it sounds like a dream - but it is possible.

And in this video, Mark from Authority Hacker goes over how to do exactly that, covering a process that will work for any niche.

⚡ 9 quick ways to update your SEO content

Keeping your content updated is a must in 2023.

But sometimes, your content only needs a small tweak or two, not a complete facelift.

This is where this video comes in.

From shortening the paragraphs to embedding a video, Jared gives you 9 fast ways to update your content for higher rankings.

🔍 Site Niche Spotlight

Struggling to find a niche?

Want one handed to you on a silver platter?

I’ve got you covered.

In this newsletter, we’re taking a break from analyzing sites, and we’re diving into niche research. I already talked about it on Twitter/X, but I want to dive deeper here with more practical tips.

I present to you - the nails niche:

• Niche: Nails (inspiration)

• Total search volume: 22 million searches per month

• Main monetization: Display ads (and some affiliate)

• Revenue potential: $2,000-$4,000/month

• Site sale potential: $100k+

So how would you go about building a site in this niche?

Content strategy

The main type of content you’re going to be producing is the inspiration-style posts. When someone searches for “cute pink nails” or “summer white nail designs”, they are not looking for a 2000-word article on the benefits of having white nails. They want a list post with 30, 50, 70+ nail design ideas.

So that’s what you'll be publishing - huge listicles with a ton of visual content.

And where do you get the images for your posts?

Instagram.

Listen to this interview with Tony Hill. This is his strategy in a nutshell. Find great images from Instagram, add them to your post (with proper credits!), and then pin them on Pinterest for extra traffic.

You get traffic, and the Instagram influencers get extra exposure - a win-win.

Traffic sources

Your main traffic sources for this website will be Google and Pinterest. You’ll get a ton of people searching for inspiration on Google and even more doing it on Pinterest.

On Google, you have over 800 keywords you can rank for that are low KD, high volume, and that already have low DR sites ranking. And the content is super easy to create - the readers are there for the images, so you don’t need an expert-level type of content.

When it comes to Pinterest, you can post the same images (again, with proper credits) and then drive traffic to your site. This lessens your reliance on Google and opens up even more scaling opportunities.

Monetization

95% of your revenue will come from display ads. Sure, you can promote nail polish, nail dryers, and so on, but realistically that’s going to be icing on the cake. The bulk of your revenue will come from display ads, probably Mediavine and Raptive (former AdThrive).

That’s fine because you can actually make a lot of money this way. A lot of these keywords have high search volume with 0 keyword difficulty, so you don’t need that many posts to bring in over 100,000 sessions per month.

At that level, you’re making between $2k and $4k a month from ads, and you are now sitting on an asset worth north of $100k. You can then decide to sell the site or keep it and just collect the money on autopilot.

Conclusion

So that’s it - that’s how I would go about building a site in the nails niche.

It’s going to take some time to see traction, but once you get going, you should be able to scale to 100,000 sessions per month with relative ease.

It’s currently open for the taking, so if you give it a go, let me know - I’m excited to see your progress!

🚀 Featured Snippets

• 🔗 Competition link analysis: How many links do you need to catch up to your competition? Probably not as many as you might think.

• 💰 PRO TIP: If you are monetizing with ads, add a sticky sidebar ad. Even if you only have a small amount of desktop traffic, it will still impact your revenue a lot.

• 🪦 Content decay: Your articles don’t stay relevant forever. Content losing freshness (and rankings) is a real thing. In this 22-minute video, you’ll learn what content decay is, what causes it, and how to fix it. This will help you maintain and improve rankings over time.

• 🌐 How to find expired domains: Expired domains can be the ultimate ranking shortcuts, but finding good ones can be tricky. Here are a few ways you can find good expired domains with traffic.

• ⚙️ Ahrefs site audit study: The team at Ahrefs studied over 1 million domains to find what technical issues sites have. From redirects to missing alt text, they cover it all. Here are the 15 most common ones.

🛠️ Tool of the week

Getting feedback on your articles is critical if you want to improve your content and better serve your readers.

But nobody leaves comments anymore (unless you count spam).

This is where this plugin comes in - it adds an option at the end of the article to leave a star review and a comment.

It’s super lightweight, practical and gives you an easy way to receive reader feedback and improve your content.

That’s it for today - see you next week!

Niche Site Guy